about us

In a world where the websites you go to and the web searches you carry out are used to build an online profile of you, all for sale to the highest bidder – only kidding; profiles are sold by 1000’s so you don’t even rate enough for someone to be interested in anything other than how they can sell products to you. Those online profiles are cross-referenced, and now, with the help of AI, they are compared against other demographics to determine if you cross a threshold that suggests a purchase is probable. The truth of data mining is that it is soulless and cold-hearted. It is also the least worrying thing that personal data is used for.

Taking control of your data is sensible, it adds multiple layers of protection for your family that go far beyond the basics

Health and well-being data is already being used to adjust insurance quotes and payouts, and this will only increase. Seemingly sensible studies and tests are already starting to come back to haunt people as they find they cannot get policies.

Our founder, Ross, raised his two children in a world where they needed access to computers; online safety is a topic, but only in terms of what parents are not doing or what the government is not doing. Ross took things upon himself to set things up for his children; some worked, some didn’t work, but this is about trying to avoid being an IT expert to protect your family. Let us help you to set up solutions to help your family and to keep you safe. We aim to give solutions to help everyone and minimise family friction points.